Blogging Benefits for Businesses: Why You Can't Afford to Skip It
In an era of abundant online content, you might wonder: 'Does my business really need a blog to thrive in 2025?'
In short, the answer is, heck yes! Blog content on your business website is an incredible way to show off your expertise, drive more traffic, and promote your services. Blogging is also a powerful tool that still works for businesses in 2025.
Don't take my word for it! Check out these amazing statistics on what blogs do for business owners:
76% of marketers rate blogs as "very effective" for lead generation
Websites that have blog content generate on average 67% more leads than websites without blogs
With a blog on your business website, the chances of ranking higher in search increases 434% 🤯
Businesses with blog content get double the email traffic compared to businesses without blog content
77% of internet users (billions of people) read blog posts
My goal with this blog is to show you why blog content is so powerful, and to show you how blogging can be part of your content marketing strategy.
Let's get into it!
Benefits of Having a Blog
Enhancing SEO
SEO, or search engine optimization, helps to improve a website's visibility in search engines like Google or Yahoo. The stronger the SEO on your website, the more likely your website will show up among the top search results on Google. The higher it ranks, the more people will find your business. The goal of this is, of course, to make more money! Blogging helps with SEO in a few different ways:
Blog posts use long-tail keywords in blog posts. These key words are longer than one or two words and are the phrases your ideal client is typing into Google to search for products and services. For example, a cleaning business can have a blog post using the long-tail keyword "how to clean hardwood floors" to attract the attention of that audience.
Regularly-posted blog content signals to search engines that your business is active, relevant, and consistently producing valuable information. Posting fresh content to your site helps your business ranking to stay high.
Establishing Authority and Credibility
Writing quality, researched blog posts in your field of expertise shows potential customers that you know your stuff. When you post blog content, you position yourself as an industry expert. You may know you're an expert, but the world doesn't know that! Quality content shows your ideal customers that you know what you're talking about.
Additionally, blog articles that address your ideal client's needs and concerns positions you as an expert who deeply understands your client base, and as a trusted resource for your audience. For example, a blog post on a social media marketers website answering common questions would be a fantastic way for that individual to showcase deep knowledge.
Further, you can establish authority by writing on industry trends. This shows potential clients that you're up-to-date with current practices and can offer relevant solutions.
Fostering Audience Engagement
As a business owner myself, I love to see my audience engaging with my content! A business blog is an excellent way to get your audience interacting with your content.
A comment section is an easy way to get feedback from your audience. Allowing readers to share their thoughts and ask questions is a great way to know if the content was on point, and can inform future blog or social media content.
Speaking of social media, your blogs don't have to stay on your website! Promoting your blog content on social media posts is another way you can get engage with your audience. The great thing about sharing to your social network is that your reach can grow exponentially. We don't keep good things to ourselves- we share them within our social circles. If you share amazing content, it will continue to get shared. As a bonus benefit, you're repurposing content when you reshare your blog posts on social media, which is less of a time suck and doesn't force you to come up with infinite content ideas. Blog content is a powerful marketing tool that can work all over the internet for you.
Generating Leads
Blog content isn't only a nice way to educate your audience and foster community. It's a potent lead-generation tool that can attract new customers to your business regularly.
When your website is optimized with key words, specifically with long-tail keywords that I talked about above, you are more likely to get a niche audience attracted to your site who's looking for the exact service or product you offer. Once on your site, these potential clients are more likely to explore your business website, discover your unique offerings, and consider your services.
Promoting Services and Products
Your blog should be a selling machine! Blog posts are the perfect places to pitch your services and products. When your website copy and SEO attracts your target audience, you know you're getting people who are looking for whatever you have to offer. Make it easy for them to purchase by writing blog content that incorporates free products or lead magnets. When a potential customer signs up for your lead magnet and joins your email list, you can pitch your products to them through email marketing. This person, a warm lead, is more likely to buy from you rather than someone who hasn't engaged with your content. Pro tip: include your services and products towards the middle or at the end of your blog post. Use the post to show off your expertise or to explain why the product or service is essential. This preps the potential customer for the offer!
Showcasing Brand Personality
Just like every human has a unique personality, so does every brand. Potential customers want to know your brand's personality. Customers are increasingly interested in a brand's values, voice, and character due to the rise in conscience consumerism (Cory Ames has a great blog post about that).
You can show off your brand's personality in blog content through:
Taking a stand on important issues. Example: An eco-friendly construction company writing a blog post on recently passed EPA laws.
Communicating brand values and mission. Example: A jewelry company writing a transparent blog post on where they source their materials, who makes their products, and how much those workers are paid.
Writing timely content on trends. For example, a travel consultant could write a blog post on the top 10 destinations to visit in 2025.
Blogging Strategies
In this section, you'll get my best tips and tricks for writing and maintaining a blog on your business website.
Setting Clear Goals
As Benjamin Franklin famously said, "If you fail to plan, you are planning to fail." As with anything in life, a plan is crucial for success. Before you type a word, consider what the main objective is of your blog post. Do you want to educate your audience? Build customer trust? Answer questions? Create pieces on industry news? Well-written blogs all start with a plan. It would be a shame if your blogging efforts didn't provide any value for you because they were hastily written or scattered.
In addition, think about your business goals and what you hope to achieve with your blog content. Do you want to climb up the search engine rankings? Drive traffic into leads? Foster community? This too will help you start the blogging process off on the right foot, and will allow you to measure the success of your blogging.
Identify Target Audience
Knowing who you're speaking to is vital for creating purposeful content that resonates, engages, and solves problems. Remember, if you're speaking to everyone, you're speaking to no one.
Get crystal clear on exactly who you are speaking to. For example, if you run a financial services business that primarily serves women, make sure that your blog content is geared towards that same audience. Your blog content should be a valuable addition to your content marketing strategy, attracting more of the right people to your website.
If you're not sure who your audience is, you can:
Examine your website traffic to discover who is visiting your website
Analyze your existing customer to see what demographic data they share
Research your competitors to see who they are targeting
Once you know who you're speaking to, you can write content that speaks to them.
Planning Content Topics
Maximize the return of your blogging efforts and drive organic traffic to your business site by planning your content topics.
Preparing your content topics in advance ensures that your blog content aligns with your content strategy, drives traffic, and reaches prospective customers.
No need to re-invent the wheel here! You don't need to create novel blog ideas to have killer blog content. You can research what your competitors are doing to find the gaps in their content, or repurpose content from your existing social media accounts.
As you plan your content topics, mix up evergreen content with seasonal content. Your ideal client will likely search for both kinds of topics. Further, mixing evergreen and seasonal content on a regular basis provides your blog with a variety of content. For evergreen blog posts, write how-to guides, top 10 tips, benefits of "x" service or product, and FAQ posts. Seasonal content could include posts on posts related to major holidays and the four seasons.
Developing a Posting Schedule
To keep up with your blog writing, make a schedule that fits the needs, available time, resources and goals of your business. Are you a smaller operation with a handful of employees (or perhaps one) and limited time or resources? You may want to consider 1-2 posts a week. A smaller number is more manageable, therefore making your content creation more consistent. Do you run a larger business with more manpower and time? Think about writing 3-5 posts per week to beef up the SEO on your website. Want to grow rapidly? Write more. Content with slow but steady growth? Focus on one post per week.
Utilizing SEO Best Practices
In order to see the growth I know you want from your blog, you're got to use SEO. You don't need any advanced knowledge to incorporate the basics, but you do need an SEO strategy.
The following are widely considered best SEO practices in blog writing:
Keyword research to discover what your ideal clients need, want, and are searching for
Optimizing headlines and blog post titles with said keywords
Optimizing meta descriptions
Using SEO-friendly URLs
Using keywords in strategic places like your meta description, in the first 100 words of the post, in the title tag, and in the alt text for images
There you have it! I hope this post has convinced you that blog content belongs on your business website because, well, it does.
As a blog writer, I help businesses like yours drive traffic and generate leads with high-quality, SEO-rich blog content. Ready to explore how blog content can enhance your business website? Get in touch with me here.
